How does a business owner measure success

Measure what matters—then bank it.

  1. Cash-flow surplus
    13-week forecast shows ≥ 90 days cash on hand and DSCR ≥ 1.25 every Friday.
    If the bank could audit you tomorrow, you’d still qualify for the same line.
  2. Owner’s net-worth delta
    Track personal equity growth generated by the business: distributions + retained earnings + appreciated business value.
    Success = enterprise value that converts to your balance sheet, not just top-line trophies.
  3. Return-on-Owner-Time (ROOT)
    Annual owner comp ÷ hours worked.
    Goal: ROOT ≥ 5× market wage for that function; otherwise you bought a job, not a company.
  4. Bankability scorecard
    PAYDEX ≥ 80, FICO SBSS ≥ 180, no PG on revolver, covenant-lite term sheet.
    Cheap capital on standby = optionality to pounce or survive.
  5. Customer concentration & churn
    No single client > 20 % of revenue; net retention ≥ 100 %.
    Diversified, sticky revenue is the moat that protects the four numbers above.

Hit all five and you’re not just “busy”—you’re rich, protected, and free.


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